Job Description

Job Title

Executive Director of Marketing

Agency

Texas A&M University - Texarkana

Department

University Advancement

Proposed Minimum Salary

Commensurate

Job Location

Texarkana, Texas

Job Type

Staff

Job Description

The Executive Director of Marketing will be responsible for creating and implementing university marketing and enrollment strategies for Texas A&M University-Texarkana.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Develops and executes annual and long-range multifaceted marketing and enrollment strategies with recruitment and campus community.

• Creates, implements, and assesses integrated content and digital strategies, projects, and initiatives.

• Prepares budgets, monitors expenditures, and serves as marketing account manager.

• Maintains a breadth of knowledge about current trends, emerging issues and opportunities in higher education and industry that inform future comprehensive content and marketing strategies while being a data-savvy practitioner across diverse platforms.

• Manages website content produced by Webmaster Multimedia Production Specialist.

• Works directly with the enrollment, admissions, and financial aid teams to increase enrollment.

• Defines and monitors content of all advertising and promotional messages ensuring that the goals of A&M-Texarkana are communicated consistently through brand management.

• Works directly with Texas A&M University System Trademark and Licensing Department to ensure brand compliance.

• Regularly conducts market research to guide marketing activities and ensures that evaluation systems are in place to monitor marketing efforts and measure return on investment of marketing budget.

• Provides marketing vision to assist with fundraising efforts.

• Performs other related duties necessary to recruit students, cultivate relationships through campus events, and market the university.

• This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.

KNOWLEDGE, SKILLS & ABILITIES:

Minimum Qualifications

• Bachelor’s degree in applicable field, or equivalent combination of education and experience.

• Five (5) years of related experience in marketing, advertising, public relations, or related field.

• Proven background in delivering high-impact, innovative marketing initiatives.

• Excellent skills in oral and written communications.

• Knowledge of word processing and spreadsheet applications.

• Ability to multitask and work cooperatively with others.

Preferred Qualifications

• Minimum seven (7) years of experience in marketing, public relations, or related field.

• Experience with design and layout using graphics software programs in a work-related environment.

• Knowledge of print and digital media.

Other Requirements

• Ability to occasionally work beyond normal office hours.

• Ability to maintain confidentiality.

SUPERVISION OF PERSONNEL:

This position generally supervises full-time professional and part-time positions.

OPEN UNTIL FILLED. To receive full consideration, you must have your application in by 10/14/2023.

To apply: Upload your cover letter, resume and 3 professional reference's contact information and with one reference being a supervisor/manager in the questionnaire section of your application.

Please remember once you submit your application you will not be able to “revise” or upload any documents. If you have any questions about uploading or a revision to your application, you may contact HR@tamut.edu.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.

As a member of The Texas A&M University System, Texas A&M University-Texarkana is a comprehensive regional university that provides students with academically challenging, engaging, and rewarding educational experiences through quality teaching, scholarship, student support services, co-curricular programming, research, and service.Through the personal attention of our faculty and staff, students are afforded the opportunity to acquire the knowledge, abilities, and skills to become leaders in their chosen professions and to prepare for the opportunities of serving in a global environment.A&M–Texarkana began in 1971 as part of East Texas State University and joined The Texas A&M University System in 1996. Our 375-acre campus, which opened in 2008, is near beautiful Bringle Lake in Texarkana, Texas, in a region known as the Ark-La-Tex.With a commitment to academic excellence, student success, and community leadership, A&M-Texarkana is comprised of three academic colleges: education and liberal arts; business; and science, technology, engineering, and mathematics (STEM). The university accommodates students by offering flexible class schedules, web-based courses, and online degree programs.A&M-Texarkana is a member of the National Association of Intercollegiate Athletics (NAIA) Red River Athletic Conference, with men’s and women’s soccer, men’s and women’s tennis, baseball, and softball programs.

The Texas A&M University System is one of the largest systems of higher education in the nation, with a statewide network of eleven universities, seven state agencies and a comprehensive health science center. The A&M System is committed to providing an educational and work environment that is conducive to the personal and professional development of each individual employee. Equal opportunity and access will be provided throughout the A&M System to all students, employees, and prospective employees. Employment opportunities for all A&M System members and locations are updated daily and posted on this searchable website.

The Texas A&M System is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.

If you need assistance in applying for this job, please contact (903) 223-1360.

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